SERVICES

Co-Creation Customer is an advanced version of the traditional ghost customer services.

Format:

Advisory / Consultancy

Execution Focused

Areas:

New Products &

Services development

Co-Creation Customer Highlights.

The main difference is that it is focused on products and services still in the development phase.

For this service, I’ll work as a user of your product/service (including MVPs and prototypes) and will iterate constantly about not only feedbacks but also improvement opportunities and insights.

I become a user/consumer of your product/service;
While consuming it, I assess it from many standpoints, but specially from a customer pain- and business points of view;
With “one foot in each side”, we can, together, assess product/service fit, while we construct the best solution also from your business perspective.

When do you need it

You have a prototype, an MVP or a beta product;

You're redesigning an established product/service;

You have limited trial and feedback collection capacity;

You need to expedite the iteration in your product development phase

Benefits

Expedites your product/service development phase, reducing costs and delivery lead time

Improves your customer fit, reducing adoption friction and increasing adoption rate

Enriches your development phase by adding insights to improvements, not only feedback on what your product/service lacks

Avoids tunnelled vision and excessive convergent thinking from in-house product development teams

I want it!

HOW DOES IT WORK

Co-creation Customer