Co-creation Customer
SERVICES

Co-Creation Customer is an advanced version of the traditional ghost customer services.
Format:
Advisory / Consultancy
Execution Focused
Areas:
New Products &
Services development
Co-Creation Customer Highlights.
The main difference is that it is focused on products and services still in the development phase.
For this service, I’ll work as a user of your product/service (including MVPs and prototypes) and will iterate constantly about not only feedbacks but also improvement opportunities and insights.
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I become a user/consumer of your product/service;
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While consuming it, I assess it from many standpoints, but specially from a customer pain- and business points of view;
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With “one foot in each side”, we can, together, assess product/service fit, while we construct the best solution also from your business perspective.



When do you need it
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You have a prototype, an MVP or a beta product;
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You're redesigning an established product/service;
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You have limited trial and feedback collection capacity;
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You need to expedite the iteration in your product development phase

Benefits
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Expedites your product/service development phase, reducing costs and delivery lead time
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Improves your customer fit, reducing adoption friction and increasing adoption rate
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Enriches your development phase by adding insights to improvements, not only feedback on what your product/service lacks
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Avoids tunnelled vision and excessive convergent thinking from in-house product development teams
HOW DOES IT WORK