The main difference is that it is focused on products and services still in the development phase.
For this service, I’ll work as a user of your product/service (including MVPs and prototypes) and will iterate constantly about not only feedbacks but also improvement opportunities and insights.
I become a user/consumer of your product/service;
While consuming it, I assess it from many standpoints, but specially from a customer pain- and business points of view;
With “one foot in each side”, we can, together, assess product/service fit, while we construct the best solution also from your business perspective.
You have a prototype, an MVP or a beta product;
You're redesigning an established product/service;
You have limited trial and feedback collection capacity;
You need to expedite the iteration in your product development phase
Expedites your product/service development phase, reducing costs and delivery lead time
Improves your customer fit, reducing adoption friction and increasing adoption rate
Enriches your development phase by adding insights to improvements, not only feedback on what your product/service lacks
Avoids tunnelled vision and excessive convergent thinking from in-house product development teams
HOW DOES IT WORK