CLOSING THE EMPLOYABILITY SKILLS GAP | DELOITTE INSIGHTS, 2019
First, it’s important to conceptualize what is creativity in the context I work with. Here, creativity follows the sociocultural approach literature:
Harvard Business School teacher, Teresa Amabile summarizes the difference between creativity and innovation as:
Second: Why the focus on creativity?
Well, creativity precedes innovation. While efficient innovation processes based on different methodologies (agile, lean, etc.) are key to successful innovative outcomes, it is equally true that, without creativity, no innovation would ever take place.
A study conducted by Forrester Consulting¹ found that “companies that embrace creativity outperform peers and competitors on key business performance indicators, including revenue growth, market share, and talent acquisition. They enjoy a high-performance working environment, driven by progressive leaders and managers who provide access, methods, and funding to back creative initiatives.”
In 2021, for the first time in 21 years, OECD's Program for International Student Assessment (PISA) will assess students' Creative Thinking capabilities, reflecting how important such area of knowledge is becoming for the next generations. According to OECD own words,
SOURCE: FUTURE OF JOBS REPORT, WORLD ECONOMIC FORUM