What if & Maybe

Business Advisory - Start-ups, Scale-Ups, SMEs



I’m a strong advocate of and passionate about creativity and innovation. I believe one of the best business and life strategies rely on being able to adapt as fast as the world changes. Preferably, faster. And I’m a true believer that having strong principles pave the way to happiness.

These are mines:

· Be transparent, always

· Be genuine

· Listen, observe, reflect

· Be consciously bold

· Be imaginative – it costs you nothing

· Be curious

· Tame your ego

· Listen, observe, reflect

· Be humble – ask more, order less

· Count how many times you say “I don’t know”, even to yourself – the more, the better

· Listen, observe, reflect

· Be cognitively and emotionally empathic

· Be comfortable with uncertainty

· Be comfortable with bringing people and ideas together

· Did I mention “Listen, observe, reflect”?

I have over I7 years of extensive experience in corporate finance (FP&A, M&A, investments) and as an entrepreneur, spread out in 8 different industries and 6 countries. Strategic, helicopter view with a keen eye to details. Strong communication skills, capable of conveying complex subjects to non-technical audience seamlessly. Specialized in design and implementation of FP&A routines for Start-ups, Scale-ups, and SMEs, as well as in review and redesign for larger corporations following ERP migration/implementation. Development of products and services using Agile Methodology and business coach for (wanna be) entrepreneurs.

Passionate about




My mission is to transform the lives of businesses and people by using the knowledge and experience with finance and entrepreneurship I have accrued along these years. From a struggling start-up to an incumbent in need of a creative push; from a starting entrepreneur lacking inspiration to a seasoned executive in need of coaching; from a young individual to a retired senior willing to widen up their life horizons, I’m a firm believer that the principles underlying creativity and innovation are capable of transforming your businesses and lives into the best they could ever be.

My Mission

About my services

We Go Above and Beyond


  • MSc Innovation Management, Rotterdam School of Management - Erasmus University - The Netherlands

  • MBA Finance - Instituto Brasileiro de Mercados de Capitais - Brazil

  • BSc Business Administration - Universidade Federal Fluminense - Brazil


  • Chief Financial Officer

  • Chief Executive Officer advisor

  • Finance Manager

  • Founder and Co-founder of several start-ups

  • Mentor and business advisor

  • Consultant


  • Pharmaceuticals

  • Banking

  • Telecommunications

  • Oil & Gas

  • Trading

  • FMCG

  • Start-ups

  • Consulting and advisory


  • Brazil

  • United States

  • China

  • Japan

  • South Korea

  • Angola

  • The Netherlands